The Evo™ mission is to create innovative, salon-only products that are simple, luxurious and effective to use; to tell the truth, expose the frauds; keep the hair and beauty industry honest.
Evo™ is an innovative, professional hair and beauty product manufacturer with individuality and integrity; a manufacturer that speaks the truth. Born from a desire to produce an exclusive salon range (and not sell it as the answer to life, love and other woes), Evo™ steps outside the normal realm of truth-stretching invention in a ‘wake up and smell the coffee’ crusade of twisted honesty – designed to make people think. And so comes the catch phrase – saving ordinary humans from themselves™
Olaplex is the original, unique and patented chemistry that multiplies bonds and cross-links broken bonds. Olaplex did not create a product category – Olaplex is the product category.
Olaplex gives colourists confidence, the insurance and the ability to colour or lighten hair at any level without the risk of breakage. This new and unique chemistry has 8 worldwide patents and has been tested thousands of times, putting samples of hair through extreme processes that would never be attempted in reality.
Olaplex can be used in your colour services or as a stand-alone treatment, with its single active ingredient repairing the hair from within. The result is stronger and healthier hair, plus colour lasts longer with more vibrancy.
From keratin treatments to perms, balayage to full bleaching, you will find that your client’s hair can withstand more than you ever thought possible with this revolutionary product.
Moroccanoil's formulas not only leave hair naturally smooth and shiny but also improves its actual condition to make it stronger with each use. With a passion for empowering beautiful transformations with it's diverse and extensive range, Moroccanoil is revolutionising the hair care industry, preferred by professionals and consumers alike.
Determined to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before-possible results, led Gail to create a totally new, radically inventive range of technologies.
Color Wow is a compact, capsule collection of ground-breaking, problem-solvers for colour-treated hair. Fewer formulas, higher performance. Color Wow has won an unprecedented 60 beauty awards.